/* ==========================================================================
   Be Social Marketing — style.css
   Design tokens live here. All colors, type, and spacing derive from them.
   ========================================================================== */

:root {
  /* Palette */
  --bg: #0A0A0A;
  --bg-elevated: #111111;
  --bg-hover: #171717;
  --border: #1F1F1F;
  --border-strong: #2A2A2A;
  --text: #EDEBE6;
  --text-muted: #8A8880;
  --text-faint: #4A4A47;
  --brand-pink: #EC4899;
  --brand-pink-hover: #DB2777;

  /* White nav (masthead) */
  --nav-bg: #FFFFFF;
  --nav-text: #0A0A0A;
  --nav-text-muted: #6B7280;
  --nav-border: #E5E5E5;

  /* Type */
  --font-display: 'Fraunces', Georgia, serif;
  --font-body: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;

  /* Scale */
  --step--1: clamp(0.75rem, 0.72rem + 0.15vw, 0.85rem);
  --step-0:  clamp(0.9375rem, 0.90rem + 0.20vw, 1.0625rem);
  --step-1:  clamp(1.125rem, 1.06rem + 0.35vw, 1.375rem);
  --step-2:  clamp(1.375rem, 1.25rem + 0.65vw, 1.75rem);
  --step-3:  clamp(1.75rem, 1.50rem + 1.30vw, 2.5rem);
  --step-4:  clamp(2.25rem, 1.80rem + 2.30vw, 3.75rem);
  --step-5:  clamp(3rem, 2.20rem + 4.00vw, 5.5rem);
  --step-6:  clamp(3.5rem, 2.40rem + 5.50vw, 7rem);

  /* Layout */
  --container: 1240px;
  --gutter: clamp(1.25rem, 4vw, 2.5rem);
  --section-y: clamp(4.5rem, 10vw, 8.5rem);
  --radius: 2px;
  --radius-lg: 4px;
}

/* Reset & base ---------------------------------------------------------- */

*,
*::before,
*::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
  overflow-x: hidden;
}

body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  font-size: var(--step-0);
  line-height: 1.6;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
  min-height: 100vh;
}

img, svg { display: block; max-width: 100%; height: auto; }

a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; background: none; border: none; color: inherit; }
input, textarea, select { font: inherit; color: inherit; }

::selection {
  background: var(--brand-pink);
  color: var(--bg);
}

/* Focus states */
:focus-visible {
  outline: 2px solid var(--brand-pink);
  outline-offset: 3px;
  border-radius: var(--radius);
}

/* Type primitives ------------------------------------------------------ */

.h1, .h2, .h3, .h4 {
  font-family: var(--font-display);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.02em;
  color: var(--text);
  /* Fraunces variable axes for a warmer, softer display cut */
  font-variation-settings: "opsz" 144, "SOFT" 60, "WONK" 0;
}

.h1 { font-size: var(--step-6); line-height: 0.95; letter-spacing: -0.03em; }
.h2 { font-size: var(--step-5); line-height: 1.00; letter-spacing: -0.025em; }
.h3 { font-size: var(--step-4); }
.h4 { font-size: var(--step-3); }

.h1 em, .h2 em, .h3 em {
  font-style: italic;
  font-variation-settings: "opsz" 144, "SOFT" 100, "WONK" 1;
  color: var(--brand-pink);
}

.eyebrow {
  font-family: var(--font-body);
  font-size: var(--step--1);
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.22em;
  color: var(--text-muted);
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
}

.eyebrow::before {
  content: '';
  display: inline-block;
  width: 24px;
  height: 1px;
  background: var(--text-muted);
}

.lede {
  font-size: var(--step-2);
  line-height: 1.35;
  color: var(--text);
  font-weight: 300;
  letter-spacing: -0.01em;
  max-width: 40ch;
}

.muted { color: var(--text-muted); }

/* Layout primitives ---------------------------------------------------- */

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

.section {
  padding-top: var(--section-y);
  padding-bottom: var(--section-y);
  position: relative;
}

.section--tight { padding-top: calc(var(--section-y) * 0.6); padding-bottom: calc(var(--section-y) * 0.6); }

.divider {
  height: 1px;
  background: var(--border);
  border: 0;
}

/* Skip link ------------------------------------------------------------ */

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  z-index: 999;
  background: var(--brand-pink);
  color: var(--bg);
  padding: 0.75rem 1rem;
  font-weight: 600;
}
.skip-link:focus { left: 0.5rem; top: 0.5rem; }

/* Nav ------------------------------------------------------------------ */

.nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 50;
  padding: 0.9rem var(--gutter);
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: var(--nav-bg);
  border-bottom: 1px solid transparent;
  transition: border-color 300ms ease, box-shadow 300ms ease;
}

.nav--scrolled {
  border-bottom-color: var(--nav-border);
  box-shadow: 0 4px 20px rgba(0, 0, 0, 0.05);
}

/* Nav is hidden until intro animation completes on the homepage */
.nav--pre-reveal { opacity: 0; pointer-events: none; }
.nav--revealed { opacity: 1; pointer-events: auto; transition: opacity 700ms ease 200ms, border-color 300ms ease, box-shadow 300ms ease; }

.nav__brand {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  line-height: 0;
}

.nav__brand img {
  height: 52px;
  width: auto;
  display: block;
}

@media (max-width: 500px) {
  .nav__brand img { height: 40px; }
}

.nav__links {
  display: flex;
  align-items: center;
  gap: 2rem;
  list-style: none;
}

.nav__links a {
  font-size: var(--step--1);
  font-weight: 500;
  letter-spacing: 0.02em;
  color: var(--nav-text);
  position: relative;
  padding: 0.5rem 0;
  transition: color 200ms ease;
}

.nav__links a::after {
  content: '';
  position: absolute;
  bottom: 2px;
  left: 0;
  right: 0;
  height: 1px;
  background: var(--brand-pink);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 300ms cubic-bezier(0.65, 0, 0.35, 1);
}

.nav__links a:hover::after,
.nav__links a[aria-current="page"]::after {
  transform: scaleX(1);
  transform-origin: left;
}

.nav__links a[aria-current="page"] { color: var(--nav-text); }

.nav__cta {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--brand-pink);
  color: var(--bg);
  padding: 0.65rem 1.25rem;
  font-size: var(--step--1);
  font-weight: 600;
  letter-spacing: 0.02em;
  border-radius: var(--radius-lg);
  transition: background 200ms ease, transform 200ms ease;
}

.nav__cta:hover { background: var(--brand-pink-hover); transform: translateY(-1px); }

/* Mobile nav */
.nav__toggle {
  display: none;
  width: 44px;
  height: 44px;
  align-items: center;
  justify-content: center;
  color: var(--nav-text);
}

.nav__toggle svg { width: 22px; height: 22px; }

@media (max-width: 880px) {
  .nav__links, .nav__cta { display: none; }
  .nav__toggle { display: inline-flex; }
  .nav.nav--open .nav__toggle { color: var(--brand-pink); }
}

.nav__mobile {
  display: none;
  position: fixed;
  inset: 0;
  background: var(--bg);
  z-index: 40;
  padding: 6rem var(--gutter) 3rem;
  flex-direction: column;
  justify-content: space-between;
  opacity: 0;
  pointer-events: none;
  transition: opacity 300ms ease;
}

.nav__mobile.is-open {
  opacity: 1;
  pointer-events: auto;
}

@media (max-width: 880px) {
  .nav__mobile { display: flex; }
}

.nav__mobile-links {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
}

.nav__mobile-links a {
  font-family: var(--font-display);
  font-size: var(--step-4);
  font-weight: 400;
  letter-spacing: -0.02em;
  color: var(--text);
}

.nav__mobile-links a[aria-current="page"] { color: var(--brand-pink); }

.nav__mobile-cta {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  background: var(--brand-pink);
  color: var(--bg);
  padding: 1rem 1.5rem;
  font-weight: 600;
  border-radius: var(--radius-lg);
  align-self: flex-start;
  margin-top: 2rem;
}

/* Buttons -------------------------------------------------------------- */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 1rem 1.75rem;
  font-family: var(--font-body);
  font-size: var(--step-0);
  font-weight: 500;
  letter-spacing: 0.01em;
  border-radius: var(--radius-lg);
  transition: transform 200ms ease, background 200ms ease, color 200ms ease, border-color 200ms ease;
  cursor: pointer;
  border: 1px solid transparent;
  line-height: 1;
}

.btn__arrow {
  width: 16px;
  height: 16px;
  transition: transform 250ms ease;
}

.btn:hover .btn__arrow { transform: translateX(3px); }

.btn--primary {
  background: var(--brand-pink);
  color: var(--bg);
  font-weight: 600;
}
.btn--primary:hover { background: var(--brand-pink-hover); transform: translateY(-1px); }

.btn--ghost {
  background: transparent;
  color: var(--text);
  border-color: var(--border-strong);
}
.btn--ghost:hover {
  border-color: var(--text);
  background: var(--bg-hover);
}

/* Intro overlay -------------------------------------------------------- */

.intro {
  position: fixed;
  inset: 0;
  z-index: 100;
  background: var(--bg);
  display: flex;
  align-items: center;
  justify-content: center;
  pointer-events: auto;
}

.intro[hidden] { display: none; }

.intro__stage {
  display: inline-flex;
  align-items: center;
  gap: 6px;
}

.intro__dot {
  width: 14px;
  height: 14px;
  background: var(--brand-pink);
  border-radius: 50%;
  transform: scale(1);
  opacity: 0;
  animation: introDot 700ms cubic-bezier(0.16, 1, 0.3, 1) 200ms forwards;
}

.intro__be {
  background: #FFFFFF;
  color: var(--bg);
  padding: 8px 16px;
  font-family: var(--font-body);
  font-weight: 900;
  font-size: clamp(2rem, 6vw, 3.5rem);
  letter-spacing: -0.03em;
  line-height: 1;
  opacity: 0;
  transform: translateX(-8px);
  animation: introBe 500ms cubic-bezier(0.16, 1, 0.3, 1) 900ms forwards;
  display: inline-block;
  border-radius: 1px;
}

.intro__social {
  color: #FFFFFF;
  font-family: var(--font-body);
  font-weight: 900;
  font-size: clamp(2rem, 6vw, 3.5rem);
  letter-spacing: -0.03em;
  line-height: 1;
  overflow: hidden;
  display: inline-flex;
}

.intro__social span {
  display: inline-block;
  opacity: 0;
  transform: translateY(100%);
  animation: introChar 500ms cubic-bezier(0.16, 1, 0.3, 1) forwards;
}

.intro__social span:nth-child(1) { animation-delay: 1400ms; }
.intro__social span:nth-child(2) { animation-delay: 1470ms; }
.intro__social span:nth-child(3) { animation-delay: 1540ms; }
.intro__social span:nth-child(4) { animation-delay: 1610ms; }
.intro__social span:nth-child(5) { animation-delay: 1680ms; }
.intro__social span:nth-child(6) { animation-delay: 1750ms; }

.intro--exit {
  animation: introExit 800ms cubic-bezier(0.7, 0, 0.3, 1) 400ms forwards;
}

@keyframes introDot {
  0% { opacity: 0; transform: scale(0.4); }
  60% { opacity: 1; transform: scale(1.2); }
  100% { opacity: 0; transform: scale(2.4); }
}

@keyframes introBe {
  from { opacity: 0; transform: translateX(-8px) scale(0.9); }
  to { opacity: 1; transform: translateX(0) scale(1); }
}

@keyframes introChar {
  to { opacity: 1; transform: translateY(0); }
}

@keyframes introExit {
  to { opacity: 0; transform: scale(0.98); visibility: hidden; }
}

@media (prefers-reduced-motion: reduce) {
  .intro__dot, .intro__be, .intro__social span, .intro--exit { animation: none; opacity: 1; transform: none; }
  .intro { transition: opacity 200ms ease; }
}

/* Hero (homepage) ------------------------------------------------------ */

.hero {
  padding-top: clamp(9rem, 22vh, 12rem);
  padding-bottom: var(--section-y);
  position: relative;
}

.hero__eyebrow { margin-bottom: 2rem; }

.hero__title {
  max-width: 16ch;
  margin-bottom: 2rem;
}

.hero__lede {
  margin-bottom: 3rem;
  max-width: 44ch;
}

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  margin-bottom: 5rem;
}

.hero__meta {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  padding-top: 2rem;
  border-top: 1px solid var(--border);
  max-width: 720px;
}

.hero__meta > div { display: flex; flex-direction: column; gap: 0.5rem; }
.hero__meta dt { font-size: var(--step--1); text-transform: uppercase; letter-spacing: 0.18em; color: var(--text-muted); font-weight: 500; }
.hero__meta dd { font-family: var(--font-display); font-size: var(--step-2); font-weight: 400; letter-spacing: -0.02em; line-height: 1.1; }

@media (max-width: 640px) {
  .hero__meta { grid-template-columns: 1fr; gap: 1.25rem; }
  .hero__meta > div { flex-direction: row; align-items: baseline; justify-content: space-between; gap: 1rem; }
}

/* Services list (signature: BE ___) ------------------------------------ */

.services {
  border-top: 1px solid var(--border);
}

.services__header {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 2rem;
  align-items: end;
  margin-bottom: 4rem;
}

@media (max-width: 800px) {
  .services__header { grid-template-columns: 1fr; }
}

.services__list {
  list-style: none;
  border-top: 1px solid var(--border);
}

.services__item {
  border-bottom: 1px solid var(--border);
  transition: background 300ms ease;
}

.services__item:hover { background: var(--bg-elevated); }

.services__link {
  display: grid;
  grid-template-columns: 80px 1fr auto;
  gap: 2rem;
  align-items: center;
  padding: 2.25rem 0;
  position: relative;
}

@media (max-width: 720px) {
  .services__link {
    grid-template-columns: 48px 1fr;
    grid-template-rows: auto auto;
    gap: 0.5rem 1.25rem;
    padding: 1.75rem 0;
  }
}

.services__num {
  font-family: var(--font-body);
  font-size: var(--step--1);
  font-weight: 500;
  letter-spacing: 0.15em;
  color: var(--text-muted);
  align-self: start;
  padding-top: 0.4rem;
}

.services__label {
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}

.services__be {
  font-family: var(--font-body);
  font-size: var(--step--1);
  font-weight: 700;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--brand-pink);
}

.services__title {
  font-family: var(--font-display);
  font-size: var(--step-4);
  font-weight: 400;
  letter-spacing: -0.025em;
  line-height: 1.05;
  color: var(--text);
  transition: transform 400ms cubic-bezier(0.16, 1, 0.3, 1);
  transform-origin: left center;
}

.services__item:hover .services__title { transform: translateX(8px); }

.services__desc {
  color: var(--text-muted);
  font-size: var(--step-0);
  line-height: 1.55;
  max-width: 46ch;
  margin-top: 0.5rem;
}

.services__arrow {
  width: 40px;
  height: 40px;
  border: 1px solid var(--border-strong);
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--text-muted);
  transition: transform 300ms ease, color 300ms ease, border-color 300ms ease, background 300ms ease;
}

.services__arrow svg { width: 14px; height: 14px; }

.services__item:hover .services__arrow {
  background: var(--brand-pink);
  color: var(--bg);
  border-color: var(--brand-pink);
  transform: rotate(-45deg);
}

@media (max-width: 720px) {
  .services__arrow { grid-column: 2; justify-self: end; align-self: center; }
}

/* Manifesto / About preview ------------------------------------------- */

.manifesto {
  border-top: 1px solid var(--border);
}

.manifesto__grid {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 4rem;
}

@media (max-width: 900px) {
  .manifesto__grid { grid-template-columns: 1fr; gap: 2rem; }
}

.manifesto__body { display: flex; flex-direction: column; gap: 2rem; }

.manifesto__title {
  font-family: var(--font-display);
  font-size: var(--step-4);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -0.025em;
}

.manifesto__text { font-size: var(--step-1); line-height: 1.55; color: var(--text); max-width: 55ch; }

.manifesto__link {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  color: var(--brand-pink);
  font-weight: 500;
  align-self: flex-start;
  padding: 0.5rem 0;
  border-bottom: 1px solid transparent;
  transition: border-color 200ms ease, gap 200ms ease;
}

.manifesto__link:hover { border-bottom-color: var(--brand-pink); gap: 0.9rem; }

/* CTA band ------------------------------------------------------------- */

.cta-band {
  border-top: 1px solid var(--border);
  padding: var(--section-y) 0;
  text-align: center;
}

.cta-band__title {
  font-family: var(--font-display);
  font-size: var(--step-5);
  line-height: 1.0;
  letter-spacing: -0.03em;
  margin-bottom: 2rem;
  max-width: 20ch;
  margin-left: auto;
  margin-right: auto;
}

.cta-band__actions {
  display: inline-flex;
  gap: 1rem;
  flex-wrap: wrap;
  justify-content: center;
}

/* Footer --------------------------------------------------------------- */

.footer {
  border-top: 1px solid var(--border);
  padding: 4rem 0 2rem;
}

.footer__grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 3rem;
  margin-bottom: 3rem;
}

@media (max-width: 800px) {
  .footer__grid { grid-template-columns: 1fr 1fr; gap: 2rem; }
}
@media (max-width: 500px) {
  .footer__grid { grid-template-columns: 1fr; }
}

.footer__brand {
  font-family: var(--font-display);
  font-size: var(--step-3);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin-bottom: 1rem;
  max-width: 24ch;
}

.footer__contact { color: var(--text-muted); font-size: var(--step-0); line-height: 1.7; }

.footer__col-title {
  font-size: var(--step--1);
  text-transform: uppercase;
  letter-spacing: 0.22em;
  color: var(--text-muted);
  font-weight: 500;
  margin-bottom: 1.25rem;
}

.footer__list { list-style: none; display: flex; flex-direction: column; gap: 0.75rem; }
.footer__list a { color: var(--text); font-size: var(--step-0); transition: color 200ms ease; }
.footer__list a:hover { color: var(--brand-pink); }

.footer__bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 2rem;
  border-top: 1px solid var(--border);
  flex-wrap: wrap;
  gap: 1rem;
}

.footer__copy { color: var(--text-muted); font-size: var(--step--1); letter-spacing: 0.02em; }

/* Page header (interior pages) ---------------------------------------- */

.page-hero {
  padding-top: clamp(9rem, 22vh, 12rem);
  padding-bottom: var(--section-y);
  border-bottom: 1px solid var(--border);
}

.page-hero__eyebrow { margin-bottom: 2rem; }

.page-hero__title {
  max-width: 20ch;
  margin-bottom: 1.5rem;
}

.page-hero__lede {
  max-width: 50ch;
}

/* About page ----------------------------------------------------------- */

.about-story {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4rem;
  align-items: start;
}

@media (max-width: 900px) {
  .about-story { grid-template-columns: 1fr; gap: 2.5rem; }
}

.about-portrait {
  aspect-ratio: 4 / 5;
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  overflow: hidden;
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
}

.about-portrait__placeholder {
  padding: 2rem;
  text-align: center;
  color: var(--text-faint);
  font-size: var(--step--1);
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.about-portrait img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.about-story__body { display: flex; flex-direction: column; gap: 1.5rem; }

.about-story__body h2 {
  font-family: var(--font-display);
  font-size: var(--step-3);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.1;
  margin-bottom: 0.5rem;
}

.about-story__body p { font-size: var(--step-1); line-height: 1.6; color: var(--text); }

.mvv {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
}

@media (max-width: 800px) {
  .mvv { grid-template-columns: 1fr; }
}

/* Mission statement (single prominent block) */
.mission {
  padding: 3rem 2.5rem;
  border-left: 3px solid var(--brand-pink);
  background: var(--bg-elevated);
  border-radius: 0 var(--radius-lg) var(--radius-lg) 0;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.mission__label {
  font-family: var(--font-body);
  font-size: var(--step--1);
  text-transform: uppercase;
  letter-spacing: 0.24em;
  color: var(--brand-pink);
  font-weight: 600;
}

.mission__text {
  font-family: var(--font-display);
  font-size: var(--step-3);
  font-weight: 400;
  line-height: 1.2;
  letter-spacing: -0.02em;
  color: var(--text);
  max-width: 40ch;
}

/* Values grid — 5 items, 3-col grid (fills 3+2 on desktop) */
.values-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}

@media (max-width: 900px) {
  .values-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 560px) {
  .values-grid { grid-template-columns: 1fr; }
}

.mvv__card {
  padding: 2.5rem 2rem;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  background: var(--bg-elevated);
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.mvv__eyebrow {
  font-size: var(--step--1);
  text-transform: uppercase;
  letter-spacing: 0.22em;
  color: var(--brand-pink);
  font-weight: 600;
}

.mvv__title {
  font-family: var(--font-display);
  font-size: var(--step-3);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.05;
}

.mvv__text { color: var(--text-muted); font-size: var(--step-0); line-height: 1.6; }

/* Services page -------------------------------------------------------- */

.service-block {
  padding: var(--section-y) 0;
  border-bottom: 1px solid var(--border);
}

.service-block:last-child { border-bottom: 0; }

.service-block__grid {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 4rem;
  align-items: start;
}

@media (max-width: 900px) {
  .service-block__grid { grid-template-columns: 1fr; gap: 2rem; }
}

.service-block__index {
  font-family: var(--font-body);
  font-size: var(--step--1);
  font-weight: 500;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--text-muted);
  margin-bottom: 1.25rem;
}

.service-block__be {
  color: var(--brand-pink);
  font-weight: 700;
  font-size: var(--step--1);
  letter-spacing: 0.28em;
  text-transform: uppercase;
  margin-bottom: 1rem;
}

.service-block__title {
  font-family: var(--font-display);
  font-size: var(--step-4);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.025em;
}

.service-block__body { display: flex; flex-direction: column; gap: 2rem; }

.service-block__intro { font-size: var(--step-1); line-height: 1.55; max-width: 55ch; }

.service-block__benefits {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  padding-top: 1rem;
  border-top: 1px solid var(--border);
}

.service-block__benefits li {
  display: grid;
  grid-template-columns: 24px 1fr;
  gap: 1rem;
  align-items: baseline;
  color: var(--text);
  font-size: var(--step-0);
  line-height: 1.55;
}

.service-block__benefits li::before {
  content: '';
  display: block;
  width: 12px;
  height: 1px;
  background: var(--brand-pink);
  margin-top: 0.7em;
}

/* Reviews page --------------------------------------------------------- */

.reviews-status {
  padding: 1.5rem;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  background: var(--bg-elevated);
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-bottom: 4rem;
}

.reviews-status__dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--brand-pink);
  flex-shrink: 0;
  animation: pulse 2.5s infinite;
}

@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.5; transform: scale(1.25); }
}

.reviews-status__text {
  color: var(--text-muted);
  font-size: var(--step--1);
  letter-spacing: 0.02em;
}

.reviews-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
}

@media (max-width: 800px) {
  .reviews-grid { grid-template-columns: 1fr; }
}

.review {
  padding: 2.5rem 2rem;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  background: var(--bg-elevated);
  display: flex;
  flex-direction: column;
  gap: 1.5rem;
  transition: border-color 300ms ease, background 300ms ease;
}

.review:hover { border-color: var(--border-strong); background: var(--bg-hover); }

.review__stars {
  display: inline-flex;
  gap: 2px;
  color: var(--brand-pink);
}

.review__stars svg { width: 16px; height: 16px; }

.review__quote {
  font-family: var(--font-display);
  font-size: var(--step-2);
  font-weight: 400;
  line-height: 1.35;
  letter-spacing: -0.015em;
  color: var(--text);
}

.review__meta {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
  padding-top: 1rem;
  border-top: 1px solid var(--border);
  margin-top: auto;
}

.review__name { font-weight: 600; color: var(--text); }
.review__role { color: var(--text-muted); font-size: var(--step--1); }
.review__label {
  font-family: var(--font-body);
  font-size: var(--step--1);
  text-transform: uppercase;
  letter-spacing: 0.22em;
  color: var(--text-muted);
  font-weight: 500;
}

/* Featured review — larger, prominent treatment */
.review--featured {
  padding: clamp(2rem, 5vw, 3.5rem);
  border-left: 3px solid var(--brand-pink);
  margin-bottom: 2rem;
}

.review--featured .review__quote {
  font-size: var(--step-3);
  line-height: 1.3;
}

/* Callout reviews — shorter comments, 2-col grid */
.reviews-callouts {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem;
  margin-bottom: 3rem;
}

@media (max-width: 700px) {
  .reviews-callouts { grid-template-columns: 1fr; }
}

.review--callout {
  padding: 2rem;
}

.review--callout .review__quote {
  font-size: var(--step-1);
}

/* Google reviews CTA */
.google-cta {
  padding: 2.5rem 2rem;
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  background: var(--bg-elevated);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  flex-wrap: wrap;
}

.google-cta__text {
  color: var(--text);
  font-size: var(--step-1);
  font-weight: 400;
  max-width: 40ch;
}

@media (max-width: 640px) {
  .google-cta {
    flex-direction: column;
    align-items: flex-start;
    text-align: left;
  }
}

/* All-caps H1 modifier (used on Reviews page) */
.page-hero__title--caps {
  text-transform: uppercase;
  letter-spacing: -0.015em;
}

/* Contact page --------------------------------------------------------- */

.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 4rem;
  align-items: start;
}

@media (max-width: 900px) {
  .contact-grid { grid-template-columns: 1fr; gap: 3rem; }
}

.contact-info {
  display: flex;
  flex-direction: column;
  gap: 2.5rem;
}

.contact-info__block { display: flex; flex-direction: column; gap: 0.5rem; }

.contact-info__label {
  font-size: var(--step--1);
  text-transform: uppercase;
  letter-spacing: 0.22em;
  color: var(--text-muted);
  font-weight: 500;
}

.contact-info__value {
  font-family: var(--font-display);
  font-size: var(--step-2);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.1;
  color: var(--text);
  transition: color 200ms ease;
}

a.contact-info__value:hover { color: var(--brand-pink); }

.contact-info__socials {
  display: flex;
  gap: 0.75rem;
  flex-wrap: wrap;
  margin-top: 0.5rem;
}

.contact-info__socials a {
  width: 42px;
  height: 42px;
  border-radius: 50%;
  border: 1px solid var(--border-strong);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--text);
  transition: background 200ms ease, color 200ms ease, border-color 200ms ease;
}

.contact-info__socials a:hover {
  background: var(--brand-pink);
  color: var(--bg);
  border-color: var(--brand-pink);
}

.contact-info__socials svg { width: 18px; height: 18px; }

/* Form ---------------------------------------------------------------- */

.form {
  background: var(--bg-elevated);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: clamp(1.5rem, 4vw, 2.5rem);
}

.form__row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
  margin-bottom: 1.25rem;
}

@media (max-width: 600px) {
  .form__row { grid-template-columns: 1fr; }
}

.form__field { display: flex; flex-direction: column; gap: 0.5rem; margin-bottom: 1.25rem; }
.form__row .form__field { margin-bottom: 0; }

.form__label {
  font-size: var(--step--1);
  text-transform: uppercase;
  letter-spacing: 0.18em;
  color: var(--text-muted);
  font-weight: 500;
}

.form__label .required { color: var(--brand-pink); margin-left: 2px; }

.form__input,
.form__textarea,
.form__select {
  background: var(--bg);
  border: 1px solid var(--border-strong);
  color: var(--text);
  padding: 0.9rem 1rem;
  border-radius: var(--radius-lg);
  font-size: var(--step-0);
  transition: border-color 200ms ease, background 200ms ease;
  width: 100%;
  font-family: var(--font-body);
}

.form__input:focus,
.form__textarea:focus,
.form__select:focus {
  outline: none;
  border-color: var(--brand-pink);
  background: var(--bg-hover);
}

.form__textarea { resize: vertical; min-height: 140px; line-height: 1.5; }

.form__select {
  appearance: none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'><path fill='%238A8880' d='M6 8L0 0h12z'/></svg>");
  background-repeat: no-repeat;
  background-position: right 1rem center;
  padding-right: 2.5rem;
}

.form__check {
  display: grid;
  grid-template-columns: 20px 1fr;
  gap: 0.75rem;
  align-items: start;
  margin-bottom: 1.5rem;
  cursor: pointer;
  color: var(--text-muted);
  font-size: var(--step--1);
  line-height: 1.5;
}

.form__check input {
  appearance: none;
  width: 20px;
  height: 20px;
  border: 1px solid var(--border-strong);
  border-radius: 3px;
  background: var(--bg);
  cursor: pointer;
  position: relative;
  margin-top: 2px;
  transition: background 200ms ease, border-color 200ms ease;
}

.form__check input:checked {
  background: var(--brand-pink);
  border-color: var(--brand-pink);
}

.form__check input:checked::after {
  content: '';
  position: absolute;
  left: 6px;
  top: 2px;
  width: 5px;
  height: 10px;
  border: solid var(--bg);
  border-width: 0 2px 2px 0;
  transform: rotate(45deg);
}

.form__privacy {
  color: var(--text-muted);
  font-size: var(--step--1);
  line-height: 1.6;
  padding: 1rem;
  background: var(--bg);
  border-radius: var(--radius-lg);
  border: 1px solid var(--border);
  margin-bottom: 1.5rem;
}

.form__actions {
  display: flex;
  align-items: center;
  gap: 1rem;
  flex-wrap: wrap;
}

.form__status {
  padding: 1rem 1.25rem;
  border-radius: var(--radius-lg);
  font-size: var(--step--1);
  margin-top: 1.25rem;
  display: none;
}

.form__status--success {
  display: block;
  background: rgba(236, 72, 153, 0.10);
  border: 1px solid var(--brand-pink);
  color: var(--brand-pink);
}

.form__status--error {
  display: block;
  background: rgba(236, 72, 153, 0.06);
  border: 1px solid var(--brand-pink);
  color: var(--brand-pink);
}

/* Reveal utility ------------------------------------------------------- */

.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 800ms cubic-bezier(0.16, 1, 0.3, 1), transform 800ms cubic-bezier(0.16, 1, 0.3, 1);
  will-change: opacity, transform;
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
}

/* FAQ ------------------------------------------------------------------ */

.faq {
  border-top: 1px solid var(--border);
}

.faq__header {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 2rem;
  align-items: end;
  margin-bottom: 3.5rem;
}

@media (max-width: 800px) {
  .faq__header { grid-template-columns: 1fr; }
}

.faq__list {
  border-top: 1px solid var(--border);
  max-width: 900px;
}

.faq__item {
  border-bottom: 1px solid var(--border);
  transition: background 300ms ease;
}

.faq__item[open] {
  background: var(--bg-elevated);
}

.faq__q {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 2rem;
  padding: 1.75rem 0;
  font-family: var(--font-display);
  font-size: var(--step-2);
  font-weight: 400;
  letter-spacing: -0.015em;
  line-height: 1.25;
  color: var(--text);
  cursor: pointer;
  list-style: none;
  padding-left: 1rem;
  padding-right: 1rem;
  transition: color 200ms ease;
}

.faq__q::-webkit-details-marker { display: none; }
.faq__q::marker { display: none; content: ''; }

.faq__q:hover { color: var(--brand-pink); }

.faq__item[open] .faq__q { color: var(--brand-pink); }

.faq__icon {
  flex-shrink: 0;
  width: 32px;
  height: 32px;
  border: 1px solid var(--border-strong);
  border-radius: 50%;
  position: relative;
  transition: background 300ms ease, border-color 300ms ease, transform 400ms cubic-bezier(0.16, 1, 0.3, 1);
}

.faq__icon::before,
.faq__icon::after {
  content: '';
  position: absolute;
  top: 50%;
  left: 50%;
  background: var(--text-muted);
  transition: background 200ms ease, transform 400ms cubic-bezier(0.16, 1, 0.3, 1);
}

.faq__icon::before {
  width: 12px;
  height: 1px;
  transform: translate(-50%, -50%);
}

.faq__icon::after {
  width: 1px;
  height: 12px;
  transform: translate(-50%, -50%);
}

.faq__item[open] .faq__icon {
  background: var(--brand-pink);
  border-color: var(--brand-pink);
}

.faq__item[open] .faq__icon::before,
.faq__item[open] .faq__icon::after {
  background: var(--bg);
}

.faq__item[open] .faq__icon::after {
  transform: translate(-50%, -50%) rotate(90deg);
}

.faq__a {
  padding: 0 1rem 2rem;
  color: var(--text);
  font-size: var(--step-0);
  line-height: 1.65;
  max-width: 65ch;
}

.faq__a p { color: var(--text); }

.faq__a a {
  color: var(--brand-pink);
  border-bottom: 1px solid transparent;
  transition: border-color 200ms ease;
}

.faq__a a:hover { border-bottom-color: var(--brand-pink); }